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How to Set Up a Facebook Shop – Shop on Your Facebook

Quickly, here is what you will take out from this post; how to set up a Facebook shop on your Facebook page. Also, we will introduce you to Facebook shop Features. This will help in creating a successful shop that drives sales, integrate your Shopify store with the Facebook shop. Again, you will also learn how to tag your products in Facebook posts to drive traffic to your products listing page or shop.Facebook Shop

Perhaps, followed by the recent introduction of Facebook Shop, it becomes vital for small businesses, home storekeepers, eCommerce stores, etc., to learn how to set up a Facebook Shop on their Facebook business page. However, the big deal isn’t in setting up a shop on your Facebook page but in being successful in setting up shops that people can easily find and a shop that drives sales.

That said, Facebook is an easy way to set up your online store and an effective way to increase your sales. In the same vein, a Facebook Shop only sells physical items, shops on Facebook must agree with Facebook merchant terms and conditions. A Facebook shop helps to show and sell your products to people on Facebook.

If you just got to hear about the Facebook shop, and you’re wondering what Facebook Shop is…

What is Facebook Shop?

In a nutshell, Facebook Shops is a new Feature from Facebook for Helping Small Businesses Sell Online. Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram.

When a Facebook seller lists products on the platform and users click on a product, a redirect to a product page list happens. The product page is where they get to know about the product they want to purchase through product pictures, product videos, and product descriptions.

Facebook Shop Features – Facebook Business Page Shop | Facebook Store on Facebook Page | Why Sell on Facebook

  1. Owning a customizable online shop on a Facebook page or Instagram profile, allows people to browse and purchase items without leaving the apps.
  2. Facebook doesn’t charge businesses for creating shops on their platform (virtual storefronts)
  3. It’s easy to set up shop on the Facebook platform; sellers just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors.
  4. Merchants (Facebook Shop owners) will be able to use these third-party platforms to manage their Facebook Shops, as well as the ads tied to those Shops such as Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, TiendaNube, and Feedonomics.
  5. Users can find these Shops directly from the retailer’s page, or by clicking on an ad that will redirect them to a Shop inside Facebook instead of the retailer’s own website thereby making products discoverable.
  6. Shops on Facebook will be accessible across the Facebook family, including Instagram, Facebook Messenger, and WhatsApp.
  7. Facebook is not charging sellers/businesses any monthly or commission fee for setting up Shops in the new Shops feature unless they use Facebook’s “Checkout” feature. If they use “Checkout” to accept payments rather than using another e-commerce software firm, they pay 5 percent, which is higher than typical payment processing fees but lower than what Amazon or eBay charges.
  8. Drive Traffic to your shop by tagging your product listing to a Facebook post.

Facebook Shop – Facebook Shops Feature Limitation | Facebook Shopping Cart | Facebook Shop Checkout

Currently, the new rolled-out Facebook shop feature is not accessible to all Facebook users depending on your country of residence. Though this was the same limitation or problem Facebook Shop in 2019 faced. However, the problem with the shopping feature on Facebook in 2019 ways that the shop features are not made available in some or most countries currently the feature is rolled out to a wider audience of users but Facebook only provides a shopping cart and checkout service for sellers in the U.S.

This is not totally bad, the reason is that Facebook users in other parts of the world can still use the Facebook shop feature/tab as a sales channel to draw traffic or new customers to their website to check out by using the call to action button on their site product check page.

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Before we go on to show you how to set up a Facebook Shop using the new Facebook Shop tab feature on a Facebook business page, let’s talk about the Facebook shop feature for buying and selling.

Facebook Shop for Buyers | How to Find a Shops on Facebook | How to Buy on Facebook

People can find Facebook Shops on a Facebook business Page or Instagram profile, or discover them through stories or ads. From there, customers can browse the full collection, save products for which they are interested in place an order on the business’s website, or checkout without leaving Facebook for Buyers in the USA.

Just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger, or Instagram Direct to ask questions, get support, track deliveries, and more. And in the future, you’ll be able to view a business shop and make purchases right within a chat in WhatsApp, Messenger, or Instagram Direct.

Facebook Shop for Sellers | How to Sell on Facebook | Products Listing

Creating a Facebook Shop is absolutely Free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand.

This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them. In near future we might also get some tools from other marketplaces like Shopify, and WooCommerce linked to the Facebook Shops.

Currently, you can link Shopify with your Facebook shop. How you will do that is what we are going to show you in the next part of this post.

Shopify – Set Up a Facebook Shop with Shopify | Benefit of Setting Up Facebook Shop with Shopify

Setting up a Facebook shop with Shopify benefits you in many ways; you will gain control of your shop, use Shopify eCommerce management software to give a wow user experience to your shop or store, you will also most likely not get hit by future Facebook policies. Additionally, you will enjoy multiple sales channel integration using Shopify. A delve into multi-selling platforms like selling on Facebook, Messenger, Instagram, eBay, Amazon, personal website, you can even sell on a single sales landing page; all controlled from one dashboard.

Set Up a Facebook Shop with Shopify

To set up a shop with Shopify, you will need to have an account with Shopify. Without a Shopify account, you won’t be able to create a Shopify store. To Create an account with Shopify visit, on the homepage, tap on the “Start free trial” button at the right top side of the page, fill in the required information, and create your store. Note that the 90 day free trial is for you to test things yourself. However, to create a Facebook shop with Shopify you will need to pay about $29 for Shopify monthly plan.

Then follow the instructions below to set up a Facebook shop with Shopify;

  1. Create a Shopify account.
  2. Create a Shopify store.
  3. Customized your Shopify account by adding a domain name, and selecting themes that best represent your brand or the products you are selling.
  4. When done setting up. Next is to connect your Shopify store to your Facebook business page (If you don’t have a business page yet; Go to, log in to your Facebook account, if you don’t have an account sign up for one by clicking on the “Sign up” button on the Facebook Homepage, fill in the registration details and sign in).
  5. When you are done setting up a Facebook business page, go back to your Shopify dashboard, and click on sales channels.
  6. Tap on the plus icon (+) and add Facebook as a new sales channel.
  7. Hit on the Connect Account; this will allow you to connect Facebook with Shopify.
  8. Give Facebook access to manage your pages and publish pages you manage on Shopify, by clicking the “Ok” button.
  9. Tap on the Drop-down menu, select the Facebook page you want a Shop created for.
  10. Click “Connect page”.
  11. Accept the terms and conditions.
  12. Facebook and Shopify will take 48 hours to review and approve your shop linking.
  13. After your account is approved, you will need to sign up for Shopify plans and get it enabled to be able to sell.
  14. After this, you can now choose the products you want to show or display on Facebook.
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How to Add a Shop to your Facebook Page

Adding a Facebook shop to your business page is very simple and easy. All you need to do is to visit the Facebook platform with your account logged in, head straight to the Facebook page you want to add a shop to,o and follow the below instructions.

  1. Select the shop tab on your Facebook Page.
  2. Follow all the on-screen instructions to add a shop to your Facebook Page.
  3. Fill in all the required details.
  4. When you are done filling the required information tap finish.

How to Set up your Facebook shop | Add Products to your Facebook Shop | Products Listing

How to add products to your shop; once you have added the shop to your page, now it’s time to add some products for your customers to browse.

  • To add products to your shop click on the Shop tab on your page. It is not possible to add products from your phone, so try to add it from your computer.
  • Click Add Products. You can add products to the collection as well.
  • Add images, videos, or even a title for your products.
  • Add details of the products, product description, features, and other relevant information like images, dimensions.
  • Choose your delivery options and return policy.
  • Click SAVE and it’s finished.

If your product complies with Facebook policies, they will approve it and your products will appear within 24 hrs., this is how your shop will work.

How to Add products to your Facebook Shop through Shopify Dashboard

  1. Tap on the “Products” tab in your Shopify dashboard.
  2. Select the products you want to add.
  3. Next, click “Actions” to open the action menu.
  4. Hit on the “Make products available” button.
  5. Next, a popup window will ask you which sales channels you want the products to be displayed on.
  6. Check the box next to Facebook and click “Make products available.

How to Add Collection to Your Facebook Shop

  • Click the “Collections” tab in the Shopify dashboard.
  • Chose the collections you want to add.
  • Next, click “Actions” to open the action menu.
  • Hit on the “Make collections available” button.
  • Next, a popup window will ask you which sales channels you want the collections to be displayed on.
  • Check the box next to Facebook and click “Make collections available.”

Set Up product listing on Facebook Store

You can edit product arrangement and view or how your products are listed in your Facebook store. Follow the below instructions;

  1. On your Shopify dashboard, tap on the Facebook icon on the sidebar.
  2. Go to the Publishing tab.
  3. On the publishing tab; you can add, remove, and arrange your collections of products to how you want it displayed on the Facebook Shop.
  4. Done setting up your listing display, go to your Facebook page, and there you will see a new Shop tab housing your collections and products.

How to Add Facebook Shop Tab

  1. Visit
  2. Sign in to your account.
  3. Locate the page you want the shop tab added.
  4. On the Facebook page, tap on the “Setting”.
  5. A menu will appear with Page Options.
  6. Tap on the “Templates & Tabs”.
  7. A list of All Facebook Tab currently in use will display.
  8. Scroll to the bottom of the Tab list and tap the add a tab.
  9. Navigate to “Shop” and hit the “Add TAB” button.
  10. A Facebook Page Shop Tab will be added, to rearrange your tabs, click the three horizontal lines and drag your tabs into your preferred arrangement.

How to Set up your Facebook Shop Tab | How to Display your Facebook Shop Tab

  1. On the Facebook page, tap on the “Setting”.
  2. A menu will appear with Page Options.
  3. Tap on the “Templates & Tabs”.
  4. Tap on “Settings”
  5. Slide the Button to Turn on “Show Shop Tab” it’s the show tab button isn’t on.
  6. Go back to Your Facebook page.
  7. Tap on the “Shop”.
  8. Agree to terms and conditions.
  9. Allow products purchase from countries outside the US; that’s if you sell outside US.
  10. You will be given three payment or buying methods; Message to Buy, Checkout on another website, and for those living in the US; you can receive a direct payment into your bank account or stripe account. After setting up your payment method, you can now add products to your shop, scroll down to see the instructions on how to add products to your Facebook Shop.
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How to Add products to your Facebook Shop

  • To add products to your shop click on the Shop tab on your page. It is not possible to add products from your phone, so try to add it from your computer.
  • Click Add Products. You can add products to the collection as well.
  • Add images, videos, or even a title for your products.
  • Add details of the products, product description, features, and other relevant information like images, dimensions.
  • Choose your delivery options and return policy.
  • Click SAVE and it’s finished.

The Do’s and Don’ts of Facebook Shop Product Image

Facebook Shop Product Image Do’s

Each product must have an image, and the image uploaded must be the product image, not a graphical representation or an image downloaded on the internet. The image resolution to use is 1024 x 1024 for a good graphic view. Images should be in a square format with a white background, we recommend you always upload a product image in real life.

Facebook Shop Product Image Don’ts

There are certain types of images Facebook doesn’t allow to be used as product listing images on Facebook shop such as images that contain text with call-to-action and promo codes, Images that contain offensive text, nudity, and violent images, images with watermarks, images with timely offers, promotional or advertising images.

The Do’s and Don’ts of Facebook Shop Product Description

There are certain description practices that are not allowed when products description and things are freely allowed.

Shop Products Descriptions DO’s

  1. Key in only information related to your product.
  2. Make your text brief and captivating.
  3. Use bold text (Caps) or highlight text that best describes your product features, benefits, and value.
  4. Don’t loop words together, make sure you observe good paragraph formatting.
  5. Use simple words and make sure your spelling and sentence flow naturally.

Shop Products Descriptions Don’ts

  1. Don’t add HTML tags to your text description.
  2. To be pricey and concise, avoid long product titles.
  3. Adding phone numbers and email addresses is not allowed.
  4. Punctuate only where necessary and use caps and lowercase letters were highly necessary.

How to Manage Your Shop Products and Orders

You can manage your product listing and orders using the publishing tools tab following the below instructions.

  1. Go to your Facebook page.
  2. At the side menu, tap on the Shop button.
  3. Navigate to the publishing tool tab.
  4. For US-based sellers who are using the Facebook Checkout Payment method, you will receive a notification at every sale made.

How to Tag Your Products on Facebook Posts

I will briefly share with you how you can tag your new product review post or old post related to your product on the Facebook shop for your Facebook page followers to read and follow the conversion process.

  1. Publish the post you want your shop product tagged.
  2. Go to the Facebook Shop Tab.
  3. Navigate to the “Tag product” option.
  4. Locate the “Tag photo” button.
  5. Tap on the “Tag product”, and select the product to tag.
  6. Click on the finish button.
  7. When your post is viewed thumbnails of your Product listings image will display at the bottom of the post.


The Facebook shop is one of the many eCommerce platforms offered by Facebook. The other platforms are; Facebook marketplace, Facebook store, Facebook Business page, and Facebook Marketplace community, including Facebook groups that major in selling and buying.

I would like to finally imprint that, to start a Facebook shop, you need to have a dedicated Facebook business page. A dedicated business page must have 2k likes and followers for being eligible for creating Facebook Shop. After enabling the shop feature on the page, the page can be linked to the Facebook shop which we have carefully explained how.

You can start uploading or listing your products on Facebook shop for people to click on it and see its features. For checkout, the user will be redirected to your website for non-US Facebook Shop owners and a Payment Checkout using a direct bank account or Stripe account for Facebook Shop owners in the US.

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