Introduction: Let’s cut through the words for a minute. You’ve heard the hype: digital marketing is the way to go and the only way to get noticed in today’s world. But as a business owner, you’re wondering if it’s right for you and if all that effort is worth the potential return.
I’m here to break down what digital marketing is and whether it makes sense for your multi-million-dollar company or even as a starter. Don’t worry, I won’t bore you with a textbook definition or complicated jargon. Instead, think of it like this:
Digital marketing is about using the internet, phones, and all those online places people hang out to get in front of your ideal customers. Picture it as having a bunch of tiny billboards spread out across the digital world. Some of these “billboards” are free to use (like posting on social media), while others cost money (think online ads).Read More »Digital Marketing: Is It Worth the Hype for Your Business?